What is SEO and how it works?

SEO is the process of taking steps to help a website or piece of content rank higher on Google. … To make it a bit simpler, search engine optimization means taking a piece of online content and optimizing it so search engines like Google show it towards the top of the page when someone searches for something.


When we kick-off an SEO campaign, your dedicated SEO consultant begins by doing a deep dive into your company, your website, your competitors and your industry. We put on our detective hats and use data to put together a roadmap for your website’s SEO.

  • In-depth Competitor Analysis
  • Site & Server Analysis
  • Analyse 200+ On-Site SEO Factors


From IA to UX, we make hundreds of changes both big and small to your website to help Google better understand who you are. With a dedicated web development team can also take care of your technical SEO  helping you increase the usability, speed, and functionality of your website.

  • Attention-grabbing titles & meta descriptions
  • Improve usability
  • Update Site Architecture


The content of your website is what users count on to help educate and guide them through the purchasing funnel. Whether you are discussing your company’s unique selling point or providing educational content through a blog post, we’ll provide topic suggestions, professional copy, and quality content to propel not only your website’s ranking but also your company’s growth.

  • Website SEO Copy That Converts
  • Longform Copy That Educates
  • Informative Blog Posts That Intrigue


Our meticulous keyword research process is at the heart of our SEO services. The specific keywords we target help us define our audience and drive valuable traffic to your site. With relevant traffic heading to your website, your company can secure fresh leads, high-value sales, and more.

  • Competitor Keyword Analysis
  • Keyword Mapping Report
  • Advanced Rank Tracking

What Is Off-Page SEO and How Can It Build Brands?

Off-page Search engine optimization(SEO), also called off-site SEO, refers to actions taken outside your website to increase search result rankings, brand awareness, site traffic, sales, and revenue.

This is because off-page SEO is about generating credibility (which impacts ranking), and you can’t force people to call you credible without coming off as scammy. So, how can you use off-page SEO techniques to increase your credibility naturally?

Why does off-page SEO matter?

Off-page SEO actions impact your site’s rankings.

For example, if we look at two wedding websites with similar content, which site would rank higher?

If the sites use similar on-page SEO strategies, off-page SEO signals can help determine which site ranks higher in search results.

Search engines like Google measure off-page SEO factors, like the number and quality of backlinks  to websites.

Off-page SEO strategies:-

1. Link building

2. Blogging

3. Social media marketing

4. Influencer marketing